Our lives are powerfully influenced by multimedia. The demand for moving pictures is growing rapidly. The more compelling movie clips a website has, the more popular it is with Google and users. With classic commercial film production forms, however, this big hunger for moving images can no longer be satisfied and financed.

The agency tells visual stories, realizes marketing clips, portraits, interviews and reports - through authentic contributions.

We position ourselves between the expensive, soft-washed commercial and the impromptu YouTube video clip. YouTube's proliferation has changed many people's viewing habits. A hand-held camera is perceived as authentic.

To arouse interest,

movies are not like pictures, where everything is visible at a glance. With film, the information can only unfold one after the other, from the beginning to the end. Movies develop in time, with a logic determined by the end. If the film is boring, the viewer does not reach the end of the film because of lost interest.

Our goal

To inspire the audience until the end. It also takes a strong start to make the audience curious and captivating. This can be done by reversing the logic, such as the filmed end being the beginning. After viewing, the brain takes about three seconds to hear the message, too. If one already speaks at first second, the words are very unlikely to reach the ear.

Story Telling: Always tell one story. Concrete and clear.

Good stories have to address the emotions of the audience.

The narrative form of presentation consists of elements of information and emotion goals. There is a suitable form for each element of a story.

What happens in the story?

Is something moving or can something move?

If this question is answered affirmatively, the narrative form is convenient for video.

Interviews, portraits and reports are lively narrative formats, but only useful if there is something to tell. Good reports are: Situational, spontaneous, sensual, captivating and informative.

How does a good story come about?

By omitting!

With limitation and a clear focus, as well as the clarity which a story should be told.

A film has to trigger emotions, touch the heart, otherwise the brain will not be reached.


The condition for a good style is the search for a credible concept. From this, we develop a conscious camera work. In the course which serves a certain goal, a certain message and a certain story rotation.

The goal: The audience should understand the information presented by experience.

How must film situations be designed so that people in other social, economic and political circumstances get excited? has an ear for this cultural translation work.

Helpful to the film concept is the story structure: people, event, location, explanation (e.g. how it works), retrospect (e.g. archive footage), and numbers and statistics. style is the consistent perspective, for a while, before it changes purposefully.

We work with clear concepts, especially for the cut of the footage. Experience has shown who cuts themselves, thus evolving the ability on the camera. When your own footage is cut, it quickly becomes clear what is missing and can be taken into account next time. In particular, it becomes clear why it is so important to capture footage which connects, so to move elegantly from one scene to another.

The strategy is superior to the concept.

Convincing ideas and concepts are a big vacuum in the market, in contrast to the widespread photographic and video taking skills.

In the film, space and time can be overcome playfully. We can create space for new ideas asking: What are we actually doing here? Why do we constantly prescribe rules? How can we break comfortable conventions?

Creativity means crossing the boundaries of the ordinary. To lay aside obvious things; change the side of the perspective; give room to the chaos of surprise; routine, standards and the conventional idea buried; exploring new things, with images as crooked as the portraits of Picasso.

Visit the Flycatcherstudio Video Production Workshop on the subject.
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